Writing
Books
[10] Doran, Y, Martin, J. R., & Zappavigna, M. (in press). Negotiating Social Relations: Tenor Resources in English. Toronto: University of Toronto Press.
[9] Zappavigna, M. & Ross, A. (2025). Innovations and Challenges in Social Media Discourse Analysis. London: Routledge.
[8] Zappavigna, M. & Logi, L. (2024). Emoji and Social Media Paralanguages. Cambridge: Cambridge University Press.
[7] Page, R., Unger, J., Zappavigna, M., & Lee, C. (2022). Researching Language and Social Media. 2nd Edition. London: Routledge.
[6] Ngo, T., Hood, S., Martin, J. R., Painter, C., Smith, B., & Zappavigna, M. (2021). Modelling Paralanguage Using Systemic Functional Semiotics: Theory and Application. London: Bloomsbury.
[5] Zappavigna, M. (2018). Searchable Talk: Hashtags and Social Media Metadiscourse. London: Bloomsbury.
[4] Zappavigna, M., & Martin, J.R. (2018). Discourse and Diversionary Justice: An Analysis of Ceremonial Redress in Youth Justice Conferencing. London: Palgrave.
[3] Page, R., Unger, J. , Barton, D. & Zappavigna, M. (2014). Researching Language and Social Media. London: Routledge.
[2] Zappavigna, M. (2013). Tacit Knowledge and Spoken Discourse. London: Bloomsbury.
[1] Zappavigna, M. (2012). Discourse of Twitter and Social Media. London, Bloomsbury.
Edited Books
[1] Zappavigna, M. & Dreyfus, S. (Eds). (2020). Discourses of Hope and Reconciliation: On J. R. Martin’s Contribution to Systemic Functional Linguistics. London: Bloomsbury.
Journal Articles
2025
[49] Liu, F., He, W. & Zappavigna, M. Affiliation around tensions: strategies for aligning with putative readers through counter-expectation resources in media editorials. Humanit Soc Sci Commun 12, 351 (2025). https://doi.org/10.1057/s41599-025-04669-3
2024
[48] Logi, L., & Zappavigna, M. (2024). GIFs as Social Media Paralanguage. Language@Internet, 22 (Special Issue), 32–56. Retrieved from https://scholarworks.iu.edu/journals/index.php/li/article/view/40794
[47] Zappavigna, M. & Logi, L. (2024). How emoji make meaning and enact ambient affiliation:
A social semiotic account of emoji-text relations in TikTok comments. Social Semiotics. 1-21, https://doi.org/10.1080/10350330.2024.2389520
[46] Inwood, I.& Zappavigna, M. (2024). The legitimation of screenshots as visual evidence in social media: YouTube videos spreading misinformation and disinformation. Visual Communication, https://doi.org/10.1177/14703572241255664
[45] Han, J & Zappavigna, M. (2024). Multimodal rhythm in TikTok videos: Exploring a recontextualization of the Gillard ‘Misogyny Speech’. Multimodality & Society. 4(1), https://doi.org/10.1177/2634979523120722
[44] Newton, G., Zappavigna, M., Drysdale, K & Newman, CE. (2024). From lived experience to lived expertise: How donor-conceived witnesses claim and sustain epistemic authority. Journal of Pragmatics. 221, 89-104. https://doi.org/10.1016/j.pragma.2023.12.006
2023
[43] Zappavigna, M. (2023). Hack your corpus analysis: How AI can assist corpus linguists deal with messy social media data [Short Communication]. Journal of Applied Corpus Linguistics. 3(3). https://doi.org/10.1016/j.acorp.2023.100067
[42] Etaywe, A. & Zappavigna, M. (2023). The role of social affiliation in incitement: A social semiotic approach to far-right terrorists’ incitement to violence. Language in Society. 1-26. doi:10.1017/S0047404523000404
[41] Dynel, M. & Zappavigna, M. (2023). 'Enacting polyvocal scorn in #CovidConspiracy tweets: The orchestration of voices in humorous responses to COVID-19 conspiracy theories'. Discourse, Context & Media. 52, https://doi.org/10.1016/j.dcm.2023.100670
[40] Inwood, O. & Zappavigna, M. (2023). 'Conspiracy Theories and White Supremacy on YouTube: Exploring Affiliation and Legitimation Strategies in YouTube Comments'. Social Media & Society. 52, 100670, https://doi.org/10.1177/20563051221150410
2022
[39] Inwood, O. & Zappavigna, M. (2022). 'A Systemic Functional Linguistics Approach to Analysing White Supremacist and Conspiratorial Discourse on YouTube'. The Communication Review (Special Issue on Mediatizations of Societal Threats in the Information Age), 25 (3-4), 204-234.
[38] Zappavigna, M. & Dreyfus, S. (2022). “during these pandemic times”: The role of temporal circumstances in ambient affiliation about COVID-19 on Twitter. Discourse, Context & Media. 47. https://doi.org/10.1016/j.dcm.2022.100595
[37] Newton, G., Drysdale, K., Zappavigna, M., & Newman, C. (2022) Truth, proof, sleuth: trust in direct-to-consumer DNA testing and other sources of identity information among Australian donor-conceived people. Sociology. https://doi.org/10.1177/00380385221091184
[36] Zappavigna, M. (2022). Weaponising quotation for humorous ridicule: Ambient affiliation, evaluative hashtags, and parodic resonance in political social media discourse. Journal of Pragmatics. 191, 98-112. https://doi.org/10.1016/j.pragma.2021.12.003
[35] Newton, G., Zappavigna, M., Drysdale, K & Newman, C. (2022). More than humour: Memes as bonding icons for belonging among donor-conceived people. Social Media & Society. https://doi.org/10.1177/20563051211069055
2021
[34] Zappavigna, M. & Logi, L. (2021). Emoji in social media discourse about working from home 🖥🏡☕️. Discourse, Context & Media. 44 https://doi.org/10.1016/j.dcm.2021.100543.
[33] Logi, L. & Zappavigna, M. (2021). A social semiotic perspective on emoji: How emoji and language interact to make meaning in digital messages. New Media & Society. 25(12).
https://doi.org/10.1177/1461444821103296
[32] Makki, M. & Zappavigna, M. (2021). Out-grouping and ambient affiliation in Donald Trump’s tweets about Iran. Pragmatics. https://doi.org/10.1075/prag.20048.mak
[31] Logi, L. & Zappavigna, M. (2021). Impersonated personae – paralanguage, dialogism and affiliation in stand-up comedy. Humor, 34 (3), 339-373. https://doi.org/10.1515/humor-2020-0023
[30] Zappavigna, M. & Ross, A. (2021). Intermodal configurations of value: Ideology, aesthetics, and attitude in #avotoast Instagram posts. Internet Pragmatics. https://doi.org/10.1075/ip.00068.rap
[29] Inwood, O. & Zappavigna, M. (2021). Ambient affiliation, deceptive communication, and moral panic: Negotiating social bonds in a YouTube internet hoax. Discourse & Communication. 15(3), https://doi.org/10.1177/1750481321989838
[28] Etaye, A. & Zappavigna, M. (2021 ). Identity, ideology, and threatening communication: An investigation of patterns of attitude in terrorist discourse. Journal of Language Aggression and Conflict. https://doi.org/10.1075/jlac.00058.eta
[27] Zappavigna, M. (2021). Ambient affiliation in comments on YouTube videos: Communing around values about ASMR. Journal of Foreign Languages. 44(1), 21-40
[26] Inwood, O. & Zappavigna, M. (2021). Ideology, attitudinal positioning, and the blockchain: A social semiotic approach to understanding the values construed in the whitepapers of blockchain start-ups. Social Semiotics. https://doi.org/10.1080/10350330.2021.1877995
2020
[25] Zappavigna, M. (2020). Digital intimacy and ambient embodied copresence in YouTube videos: Construing visual and aural perspective in ASMR role play videos. Visual Communication. https://doi.org/10.1177/1470357220928102
[24] Ross, A. & Zappavigna, M. (2020). My sport, my perspectives: Intersubjectivity in cyclist Instagram posts. Discourse, Context & Media. 34. https://doi.org/10.1016/j.dcm.2019.100327
Pre-2020
[23] Logi, L. & Zappavigna, M. (2019). Dialogic resources in interactional humour. Journal of Pragmatics. 153, 1-14.
[22] Zappavigna, M. (2019). The Organised Self and Lifestyle Minimalism: Multimodal Deixis and Point of View in Decluttering Vlogs on YouTube. Multimodal Communication, 8(1), 1-14. doi:10.1515/mc-2019-0001
[21] Martin, J. R., & Zappavigna, M. (2019). Embodied meaning: A Systemic Functional Perspective on paralanguage. Functional Linguistics. 6(1) https://doi.org/10.1186/s40554-018-0065-9
[20] Dwyer, P., Martin, J.R. & Zappavigna, M. (2019). Visions of restorative justice in theatre, theory and practice. Australasian Drama Studies. 74, 98-128.
[19] Zhao, S. & Zappavigna, M. (2018). The interplay of (semiotic) technologies and genre: The case of the selfie. Social Semiotics (special issue on Social Media as Semiotic Technology). 28(5), 665-682.
[18] Zappavigna, M. & Martin, J. R. (2018). #Communing affiliation: Social tagging as a resource for aligning around values in social media. Discourse, Context and Media (Special issue on the discourse of social tagging). 22, 4-12.
[17] Martin, J. R. & M. Zappavigna, (2018). Embodied Meaning: A systemic functional perspective on paralanguage. Contemporary Rhetoric. 2018(1) 2-29; Chinese: 詹姆斯·马丁 米歇尔·扎帕维尼娅 2018.副语言意义研究——系统功能 语言学视角。《当>代修辞学》2018(1):2-29
[16] Zhao, S. & Zappavigna, M. (2018). Beyond the self: Intersubjectivity and the social semiotic interpretation of the selfie. New Media & Society. 20(5), 1735-1754.
[15] Zappavigna, M. & Zhao, S. (2017). Selfies in 'mommyblogging': An emerging visual genre. Discourse, Context and Media (Special issue on media evolution and genre expectations). 20, 239-247.
[14] Martin, J. R., & Zappavigna, M. (2016). Rites of passion: Remorse, apology and forgiveness in youth justice conferencing. Linguistics and the Human Sciences. 12(2-3), 101-121.
[13] Martin, J. R. & Zappavigna, M. (2016). Exploring restorative justice: dialectics of theory and practice. The International Journal of Speech, Language and the Law. 23(2), 215-242.
[12] Zappavigna M. (2016). Social media photography: construing subjectivity in Instagram images. Visual Communication. 15(3), 271-92.
[11] Zappavigna, M (2015). Searchable talk: The linguistic functions of hashtags in tweets about Schapelle Corby. Global Media Journal. 9(1).
[10] Zappavigna, M. (2015) Searchable talk: The linguistic functions of hashtags. Social Semiotics. 25(3), 274-291.
[9] Zappavigna, M. (2014). enjoy your snags australia... oh and the voting thing too #ausvotes #auspol: Iconisation and affiliation in microblogging during election campaigns. Global Media Journal: Australian Edition. 8(2), 1-16.
[8] Zappavigna, M. (2014) Ambient affiliation in Microblogging: Bonding around the quotidian. Media International Australia. 151(1), 97-103.
[7] Zappavigna, M. (2014). Enacting identity in Microblogging. Discourse & Communication. 8 (2), 209-228.
[6] Zappavigna, M. & Martin, J. R. (2014). Mater Dolorosa: Negotiating support in NSW Youth justice Conferencing (M Zappavigna & J R Martin). International Journal for the Semiotics of Law. 27(2), 209-228.
[5] Martin, J R. & Zappavigna, M. (2013). Youth Justice Conferencing as ceremonial redress. International Journal of Law, Language and Discourse. 3(2), 103–42.
[4] Martin, J.R., Zappavigna, M. & Dwyer, P. (2013). Users in uses of language: embodied identity in Youth justice Conferencing. (J R Martin, M Zappavigna & P Dwyer) Text & Talk. 33, 467-496. [reprinted in Forensic Linguistics 2012. 258-288]
[3] Zappavigna, M. (2011). Ambient Affiliation: A linguistic perspective on Twitter. New Media & Society. 13 (5), 788-806.
[2] Zappavigna, M. and Patrick, J. (2010). Eliciting tacit knowledge about requirement analysis with a Grammar-targeted Interview Method (GIM). European Journal of Information Systems. 9, 49–59.
[1] Martin, J.R., Zappavigna, M & Dwyer, P. (2007). Negotiating narrative: Story structure and identity in youth justice conferencing. Linguistics and the Human Sciences. 3(2), 221-254.
Book Chapters
2023
[28] Inwood, O. & Zappavigna, M. (2023). A Systemic Functional Linguistics Approach to Analysing White Supremacist and Conspiratorial Discourse on YouTube. In P. Reilly & V. Salojärvi (eds.), (De)constructing Societal Threats During Times of Deep Mediatization. London: Routledge. pp. pp. 58 - 88, http://dx.doi.org/10.4324/9781003436768-4 (The chapters included in this book were originally published as a special issue of The Communication Review).
[27] Inwood, O. & Zappavigna, M. (2023). Attitudes about propaganda and disinformation: Identifying discursive personae in YouTube comment sections. In M. McGlashan, M. Demata & P Seargeant, Stefania M. Maci (eds.), The Routledge Handbook of Discourse and Disinformation. London: Routledge. pp 239-257.
[26] Inwood, O. & Zappavigna, M. (2023). The Marriages of Celebrity Politicians: A Social Semiotic Approach to How Commenters Affiliate around YouTube Gossip Videos. In A. McDonnell & A. Silver (eds.). A Gossip Politic, London: Palgrave Macmillan - Rhetoric, Politics and Society Series. pp. 133 - 153.
2022
[25] Inwood, O & Zappavigna, M. (2022). The ID2020 Conspiracy Theory in YouTube Video Comments during COVID-19: Bonding around Religious, Political, and Technological Discourses. In R. Breeze, M. Demata, V. Zorzi & A. Zottola (eds.). Discourses of and about Conspiracy Theories. Amsterdam: John Benjamins. pp. 241-266.
[24] Logi, L & Zappavigna, M. (2022). Affiliation: An appliable framework for exploring community and identity in discourse. In D. Caldwell, J. Knox, & J. R. Martin, (eds.). Appliable Linguistics and Social Semiotics: Developing Theory from Practice. London: Bloomsbury. pp. 325-340.
[23] Logi, L, Zappavigna, M., & Martin, J.R. (2022). Bodies talk: Modelling paralanguage in Systemic Functional Linguistics. In J. R. Martin, J. Knox, & D. Caldwell. Appliable Linguistics and Social Semiotics: Developing Theory from Practice. London: Bloomsbury. pp. 487-506.
2021
[23] Zappavigna, M. (2021). Discourse and Social Media. In K. Hyland, & B. Partridge (Eds.), The Bloomsbury Handbook of Discourse Analysis (second edition). London: Bloomsbury. pp. 295-309.
2020
[22] Zappavigna, M., & Zhao, S. (2020). Selfies and recontextualisation: Still life self-imaging in social media. In M. Miles & E. Welch (Eds.), Photography and its Publics. London: Bloomsbury. pp. 205-227.
Pre-2020
[21] Zappavigna, M. (2019). “And then he said… no one has more respect for women than I do”: Intermodal relations and intersubjectivity in image macros. In H. Stöckl, H. Caple, & J. Pflaeging (Eds.), Shifts towards Image-centricity in Contemporary Multimodal Practices. London: Routledge. pp 204-225.
[20] Zappavigna, M. (2019). Language and social media: Enacting identity through ambient affiliation. In G. Thompson, W. Bowcher, L. Fontaine & J. Y. Liang [Eds.] The Cambridge handbook of Systemic Functional Linguistics. London: Cambridge University Press. pp 714-737.
[19] Zappavigna, M. (2019). Ambient affiliation and #brexit: Negotiating values about experts through censure and ridicule. In V. Koller, S. Kopf, & M. Miglbauer (Eds.), Discourses of Brexit. London: Routledge. pp. 48-68.
[18] Zhao, S. & Zappavigna, M. (2018). Digital Scrapbooks, everyday aesthetics & the curatorial self: Social photography in female visual blogging. In F. Forsgren & E.S. Tønnessen (Eds.), Multimodality and Aesthetics. London, New York: Routledge. pp. 218–235.
[17] Zappavigna, M. (2017). Twitter. In C. R. Hoffmann & W. Bublitz [Eds.] Pragmatics of Social Media. Berlin: De Gruyter Mouton. pp. 201-224.
[16] Zappavigna, M. (2017). Evaluation. In C. R. Hoffmann & W. Bublitz [Eds.] Pragmatics of Social Media. Berlin: De Gruyter Mouton. pp. 435-459.
[15] Zappavigna, M (2017). "Had enough of experts": Intersubjectivity and the quoted voice in microblogging. In Friginal, E. (ed.) Studies in corpus-based sociolinguistics. London: Routledge. pp. 321-343.
[14] Zappavigna, M. (2017). Ambient liveness: Searchable audiences and second screens. In Hight, C & Harindranath, H. Studying Digital Media Audiences: Perspectives from Australasia. London: Routledge. pp 150-172.
[13] Zappavigna, M., Dwyer, P. & Martin, J. R. (2016). Consent and Compliance in Youth Justice Conferences. In D Eades, S Erhlich & J Ainsworth [Eds.] Discursive constructions of consent in the legal process. Oxford: Oxford University Press. pp.186-212.
[12] Zappavigna, M. (2014). Coffeetweets: Bonding around the bean on Twitter. The language of social media: Communication and community on the Internet. P. Seargeant & C. Tagg [eds.] UK: Palgrave. pp. 139 -160.
[11] Zappavigna, M (2013). ‘If You Do It Too Then RT And Say #idoit2’: The co-patterning of contingency and evaluation in microblogging. M. Taboada & R. Trnavac [Eds.] Nonveridicality and evaluation: Theoretical, computational and corpus approaches. Brill. pp. 188-213.
[10] Zappavigna, M (2013). The language of tweets. In K. Hyland [ed.] Discourse Studies Reader. London: Bloomsbury. pp. 301-327.
[9] Martin, J.R & Zappavigna, M. (2013). Beyond redemption: choice and consequence in Youth Justice Conferencing. In Fang Yan & J Webster [Eds.] Developing Systemic Functional Linguistics:theory and application. London: Equinox. pp. 18-47. [reprinted in Forensic Linguistics 2012. 227-257]
[8] Caldwell, D and Zappavigna, M. (2011). Visualising multimodal patterning. In S. Dreyfus, M. Stenglin & S. Hood [eds.] Semiotic Margins. London: Continuum. pp. 229-243
[7] Zappavigna, M. (2011). Visualising logogenesis: Preserving the dynamics of meaning. In S. Dreyfus, M. Stenglin & S. Hood [eds.] Semiotic Margins. London: Continuum. pp. 211-228
[6] Zappavigna, M., Dwyer, P. & Martin, J.R. (2010). Visualising appraisal prosody. Appliable Linguistics. A. Mahboob & N. Knight (Eds.) London: Continuum. pp. 150-167.
[5] Martin, J, Zappavigna, M. & Dwyer, P. (2010). Negotiating evaluation: story structure and appraisal in Youth Justice Conferencing. A. Mahboob & N. Knight (Eds.) Appliable Linguistics. London: Continuum. pp. 44-75.
[4] Zappavigna, M., Cléirigh, C., Dwyer, P. and Martin, J.R. (2009) The Coupling of Gesture and Phonology. In M. Bednarek and J.R. Martin [eds.] New Discourse on Language: Functional Perspectives on Multimodality, Identity, and Affiliation. London: Continuum. pp. 237-266.
[3] Martin, J.R., Zappavigna, M. and Dwyer, P. (2009) Negotiating shame: Exchange and genre structure in Youth Justice Conferencing. In A. Mahboob and C. Lipovsky [eds.] Studies in Applied Linguistics and Language Learning. Newcastle: Cambridge Scholars Press. pp. 41-72.
[2] Zappavigna, M., Dwyer, P., & Martin, J.R. (2008). Syndromes of meaning: exploring patterned coupling in a NSW Youth Justice Conference. In A. Mahboob, & K. Knight (Eds.), Questioning Linguistics. Newcastle: Cambridge Scholars Publishing. pp. 103–117.
[1] O'Donnell, M., Zappavigna, M. & Whitelaw, C. (2008) A survey of process type classification over difficult cases. From Language to Multimodality: New Developments in the Study of Ideational Meaning. C. Jones & E. Ventola [eds.] Equinox. pp. 47-64.
Edited Publications
Zappavigna, M. & Cloran, C. (eds.) (2008). Bridging Discourses: Proceedings of the 2007 Annual Congress of the Australian Systemic Functional Association.
Other Publications
Refereed conference proceedings (Information Systems)
Zappavigna, M. & Patrick, J. (2005). Tacit Knowledge in Communities of Practice. Encyclopedia of Communities of Practice in Information and Knowledge Management. E. Coakes & S. Clarke [eds.] Hershey, PA: Idea Group Reference. pp 508-512.
Zappavigna, M. & Patrick, J. (2005). Tacit Knowledge and Discourse Analysis. Encyclopedia of Information Science and Technology. M. Khosrow-Pour [ed.] Hershey, PA: Idea Group Reference. pp 2724-2729.
Zappavigna, M., Dwyer, P., & Martin, J. (2008). "Just like sort of guilty kind of": The rhetoric of tempered admission in Youth Justice Conferencing. Australian Systemic Functional Linguistics Congress. M. Zappavigna & C. Cloran [eds.] Woollongong. Available at http://www.asfla.org.au/wp-content/uploads/2008/07/the-rhetoric-of-tempered-admission.pdf
Zappavigna, M & Patrick, J. (2005). Explicating Tacit Knowledge Embedded in Nominalisation. Socialising IT: Thinking About the People. Proceedings of the Australasian Conference on Information Systems. B. Campbell, J. Underwood & D. Bunker [eds.] (CD-ROM) Australasian Chapter of the Association for Information Systems. 2005.
Zappavigna, M & Patrick, J. (2005). Eliciting tacit knowledge from spoken discourse about requirements analysis. Proceedings of the 7th Australian Conference for Knowledge Management & Intelligent Decision Support. F. Burstein & H. Linger [eds.] Melbourne: Australian Scholarly Publishing. pp 143-160.
Zappavigna, M. & Patrick, J. (2004). Eliciting tacit knowledge from spoken discourse. Proceedings of the 10th Americas Conference on Information Systems. C. Bullen & E. Stohr [eds.] Hoboken, NJ: Stevens Institute of Technology. 2004. pp 2195-2204.
Zappavigna, M., Patrick, J., & Stern, A. (2003). Assessing Knowledge Management Services through Discourse Analysis. Proceedings of the 7th Pacific-Asia Conference on Information Systems. Adelaide: University of South Australia. 2003. pp 523-540.
Patrick, J., Palko, D., Munro, R. & Zappavigna, M. (2002). User driven example-based training for creating lexical knowledge bases. AI2002 Workshop Proceedings, Volume 1. S. Geldof & D. Molla-Aloid [eds.] Sydney: Centre for Language Technology: Macquarie University. pp.17-23.
Patrick, J., Palko, D., Munro, R. & Zappavigna, (2003). Inferring Semantic Structure from Format (with J. Partick, D. Palko & R. Munro). Computing Arts 2001: Digital Resources for Research in the Humanities. C. Cole & H. Craig [eds.] Sydney: Research Institute for the Humanities and Social Sciences, University of Sydney. pp 150-168
Zappavigna, M., Patrick, J., & Stern, A. (2003) Knowledge Management as Social Semiotic: discourse analysis as a measure of quality (with J. Patrick & A. Stern). The Role of Quality in Knowledge Management: Proceedings of the 2002 Australian Conference for Knowledge Management & Intelligent Decision Support (ACKMIDS). F. Burstein & H. Linger [eds.] Melbourne: Australian Scholarly Publications. pp 55-72.
PhD thesis
Zappavigna, M. (2007) Eliciting Tacit Knowledge from Spoken Discourse. School of Information Technologies, University of Sydney.