Twitter, coffee, star trek, visualisation ....what could go wrong?! :)
Social media, identity and text visualisation
Discourse analysts working in the systemic functional
tradition are called to explore “both the system and its instantiation in
dynamic as well as in synoptic terms” (Halliday 2003: 196). In undertaking text
analysis we are thus faced with the fundamental problem of how to account for
the unfolding patterning of a text while at the same time achieving a synoptic
overview. The problem is particularly pertinent for current work on identity
from a discourse perspective that seeks to explain how personae are construed
via intricate linguistic patterning. Exploring such text patterning is
difficult for a human analyst as it requires tracking complex relationships in
what is high dimensional data.
This talk will begin by considering how identities are
construed in microblogging with a case study of Twitter ‘coffeetalk’ drawing on
the concept of ‘coupling’ (collocations of evaluation and ideation) (Martin,
2000, Zappavigna et al. 2008, Knight, 2010, Zhao, 2010) to understand how microbloggers
rally around shared values. I will then demonstrate how such concern with
identity can be supported by automated appraisal analysis and text
visualisation, using the computer system AppAnn to compare the coupling
patterns of Spock and Captain Kirk in the television series, Star Trek.
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